Great products! Love the taste and texture and had no bloating or gas which happened with all of the other protein drinks that I have tried.
HITPOINT™ — Protein Powder (Premium Milk Protein Isolate Supplying Casein+Whey)
$44.99
HITPOINT™ is a premium Grade "A" Milk Protein Isolate delivering casein and whey protein in an 80:20 ratio. While cheap, heavily processed proteins cause bloating and leave you hungry an hour later, HITPOINT delivers clean, easily digestible protein that supports muscle recovery and keeps you full for hours. With gourmet flavors and a thick, creamy texture, create delicious shakes and smoothies or mix with yogurt, oatmeal, pancakes, and baked goods.
Casein + Whey Proteins
No Bloating
Gourmet Flavors
Thick & Creamy Texture
WHY I CREATED HITPOINT PROTEIN
"When I set out to create a protein powder, I wanted a premium protein that digested easily, kept you full, and tasted great.
Whey has always been marketed as the post-workout protein and casein as the before-bed protein. But research shows that combining fast- and slow-digesting proteins can provide advantages over either protein alone. And in nature, they’re already found together, like in milk.
That’s what led me to the ultra-premium Milk Protein Isolate used in HITPOINT, one clean protein source providing 80% casein and 20% whey in their natural ratio. You get both fast- and slow-digesting proteins in one shake that works any time of day.
In a category dominated by watery whey protein shakes that provide little satiation, I wanted to create a different protein powder experience. HITPOINT is the protein powder I wanted for myself: high-quality, versatile, easy to digest, filling, and something I actually look forward to drinking."
HITPOINT // PREMIUM MILK PROTEIN ISOLATE
CLEAN PROTEIN. EASY DIGESTION. MUSCLE RECOVERY.
Most protein powders check one box: grams of protein per scoop… but completely ignore everything else. Cheap protein that digests fast and disappears isn't doing you any favors when you're hungry again an hour later, your stomach is bloated, and you’re not sure if you should eat more food or run to the bathroom.
HITPOINT was formulated to fix every one of those problems. It features an 80:20 casein-to-whey ratio sourced from Grade "A" Milk Protein Isolate, not the cheap cheese byproducts that most brands use. The result is a protein that digests smoothly, delivers a sustained release of amino acids for hours, keeps you genuinely full between meals, and sits easy on your stomach.
And unlike most protein powders on the market, HITPOINT contains zero amino spiking. 100% of the 25g protein on the label comes from whole dairy protein isolate. No cheap free-form amino acids inflating the number. No fillers. Just clean, high-purity protein from a source you can actually trust.
WHO IS HITPOINT FOR?
You don't need to be a bodybuilder to benefit from a premium protein powder. If any of these frustrations sound familiar, HITPOINT was built for you.
You want protein that actually keeps you full.
Standard whey proteins digest fast and leave you hungry an hour later. You want a protein that keeps you satiated between meals, not one that sends you right back to the kitchen looking for a snack.
Your current protein wrecks your stomach.
Bloating, gas, that heavy, uncomfortable feeling after every shake... You shouldn't have to choose between hitting your protein goals and feeling good. You deserve a protein that digests smoothly and you enjoy drinking.
You're skeptical of what's actually in your protein.
Amino spiking, cheese byproducts, hidden fillers, heavy metals. You've read the articles. You want a protein that's fully transparent about its raw material protein source and doesn't cut corners to inflate the label.
You want a protein you can actually cook with.
Watery whey isolates fall apart in recipes. You want a protein that makes thick dessert-like shakes, mixes seamlessly into oatmeal without turning it soupy, and holds moisture in pancakes and baked goods.
What Makes HITPOINT Different
HITPOINT isn't just another generic protein powder with a rebranded label. Every decision behind this formula, from the raw material sourcing to the flavor system components, was made for a specific performance reason.
Grade "A" Milk Protein Isolate
25g Protein Per Scoop
Sourced exclusively from fresh, pasteurized skim milk. Not from cheese manufacturing waste. The premium purity means a cleaner amino acid profile, better mixability, and significantly easier digestion. No bloating. No stomach cramps. No gas. A clean protein that makes your body feel good and keeps your stomach happy.
Source Integrity:
Standard whey proteins are built from liquid byproducts leftover during cheese production. That leftover liquid gets dried into powder and sold as "whey protein." There is nothing inherently “bad” about whey protein, but its quality varies widely; it has more lactose, more fat, and more of the compounds that cause the bloating and digestive discomfort people associate with protein shakes. Milk Protein Isolate starts from fresh milk, not waste. It then undergoes an advanced cold-filtration process to strip out excess fat and lactose, leaving an ultra-clean protein that's easier on your stomach and better absorbed by your body.
The 80:20 Casein-to-Whey Ratio
Sustained Release Blend
A dual-phase protein system designed for sustained amino acid delivery and extended muscle recovery. The 20% whey fraction delivers an immediate amino acid surge while the 80% micellar casein fraction creates a sustained release that feeds your muscles for up to 8 hours. This makes HITPOINT the perfect protein source for any time of day, post-workout, and before bed.
Satiety & Versatility:
Most protein powders are 100% whey, which means they digest incredibly fast. While that's fine immediately after a training session, it makes them terrible for the rest of the day. If you use a standard whey powder for breakfast or a mid-day shake, it burns off in an hour and leaves you starving. Because HITPOINT features a balanced 80:20 blend, it digests at a steady, natural pace that mimics a real-food meal. It actually stays with you and satisfies your hunger, making it the ideal choice to mix into your morning oatmeal, blend into a meal-replacement smoothie, or drink anytime you need clean, lasting fuel.
Zero Amino Spiking
100% Whole Dairy Protein
100% of the 25g protein on the label comes from whole dairy protein. No added free-form amino acids like glycine or taurine to artificially inflate the protein count. What is printed on our label is exactly what goes into your body.
Label Integrity:
Amino spiking is one of the most common tricks in the protein industry. Companies add cheap individual amino acids (like glycine or taurine) to the formula. These amino acids register as "protein" on a lab test, which lets the company claim a higher protein count than the actual dairy protein delivers. The result: you think you're getting 25g of muscle-building protein, but a portion of it is filler that doesn't contribute to recovery the same way. HITPOINT doesn't use this tactic. Every gram of protein comes from whole dairy.
Functional Culinary Mixability
Gourmet Texture & Baking
Engineered for zero-clump mixability with a thick, creamy texture. Whether you are using a shaker bottle, stirring it into oatmeal, or baking high-protein pancakes, HITPOINT maintains a gourmet texture without the grit or chalkiness of standard protein powders.
Texture Mechanics:
The natural micellar casein content within HITPOINT™ interacts differently with liquids than standard whey. It absorbs moisture instead of drowning in it. Mixed with water or milk, it transforms into a smooth, dessert-like shake. Stirred into yogurt or oatmeal, it adds rich substance instead of turning things watery. In baking, it acts as a functional moisture barrier, meaning your protein pancakes and muffins stay soft, fluffy, and delicious instead of drying out into chalk pucks.
WHY NOT STANDARD WHEY?
Whey protein is the most popular supplement in the world. It's also one of the most misunderstood.
The Standard Whey Problem
Whey protein isolate does one thing well: it digests fast. That's great for a quick amino acid spike, but it leaves your muscles without fuel for the other 22 hours of the day.
Most whey on the market also comes from cheese manufacturing byproducts, not fresh milk. And many brands inflate their protein counts with cheap free-form amino acids that don't support muscle recovery the way whole protein does.
Common Whey Protein Shortcuts:
- Amino spiking with glycine or taurine to inflate label claims
- Sourcing from cheese byproducts instead of fresh milk
- Excess lactose and fat that cause bloating and digestive discomfort
- Thin, watery texture that falls apart in recipes
The HITPOINT Approach
HITPOINT solves each of those industry-wide problems with a clean, superior formula.
80:20 Casein/Whey ratio for both immediate and sustained amino acid delivery over 8 hours.
Grade "A" Milk Protein Isolate sourced exclusively from fresh pasteurized skim milk, never from cheese byproduct.
Zero amino spiking. 100% of the protein on the label comes from whole dairy protein isolate with zero cheap, filler amino acids.
Functional Culinary Mixability: Creates thick, dessert-like shakes and retains rich substance in recipes instead of turning things watery or baking into dry chalk pucks.
The Result: A protein that digests cleanly and satisfies hunger. Every shake. Every day.
GRADE "A" PURITY. NO BLOATING. NO AMINO SPIKING. JUST RESULTS.
THE "LABORATORY STANDARD" DIFFERENCE
In an industry built on inflated labels and corner-cutting, PR-BREAKER® holds protein to a higher standard. We call it the Laboratory Standard because marketing claims don't build muscle. Clean, honest protein does.
Real Protein, Verified
100% of the protein in HITPOINT comes from whole dairy isolate. No amino spiking, no filler amino acids, no tricks to inflate the label. The number you see on the label is the number you get.
Protein That Works All Day
The 80:20 casein/whey ratio delivers sustained amino acid release for up to 8 hours. That means HITPOINT supports muscle recovery post-workout, keeps you full between meals, and continues working while you sleep.
Premium Source, Easy Digestion
Every scoop is sourced from Grade "A" pasteurized skim milk and filtered to remove excess fat and lactose. The result is high-purity protein that digests smoothly without the bloating and discomfort caused by cheaper protein sources.
FLAVOR PROFILES
🍫
Chocolate Brownie: Rich, decadent, and deeply satisfying for any chocolate lover.
🍰
Vanilla Cake Batter: Smooth, sweet, and perfectly balanced dessert-inspired flavor.
Suggested Use:
Mix one (1) scoop with 4-16 oz of water or your favorite beverage. Adjust liquid amount for desired flavor strength. Perfect for breakfast, post-workout, before bed, or any time you need protein.
HITPOINT is the clean, high-quality protein your body deserves. Because in the pursuit of a PR, every milligram matters.™
🔬 THE SCIENCE BEHIND THE PROTEIN
Grade "A" Milk Protein Isolate: Unlike standard whey which is a byproduct of cheese manufacturing, our protein is isolated directly from fresh pasteurized skim milk. This ensures a superior amino acid profile and a level of purity that is free from the typical "cheese-grade" residues found in cheaper concentrates.
The 80:20 Ratio (Dual-Phase Delivery): HITPOINT utilizes the natural composition of milk protein to create an extended recovery window.
- 20% Whey Protein: Provides an immediate surge of Essential Amino Acids (EAAs) to kickstart muscle protein synthesis right after training.
- 80% Micellar Casein: Creates a "drip-feed" effect in the digestive tract, providing a sustained 8-hour release of aminos to prevent muscle breakdown during the day or while you sleep.
Clean Digestion: We utilize a cold-processing filtration method that keeps the protein fractions intact while removing the excess fats and lactose that typically cause bloating and gastric distress. This results in 25g of high-yield protein per scoop that is as easy on your digestion as it is effective for your recovery.
Note: Every batch of HITPOINT undergoes rigorous verification to ensure zero amino spiking and total label transparency.
❓ FREQUENTLY ASKED QUESTIONS
Q: What makes HITPOINT™ different from standard Whey?
A: Most whey proteins are digested within 90 minutes, leaving a gap in your recovery. HITPOINT™ features an 80:20 ratio of Micellar Casein and Whey. This provides an immediate amino influx followed by a sustained 8-hour release, ensuring your muscles stay fueled all day or while you sleep.
Q: Is HITPOINT™ "Amino Spiked"?
A: Absolutely not. 100% of the 25g of protein per scoop comes from Grade "A" Milk Protein Isolate. We do not add cheap free-form amino acids to artificially inflate the protein count—we believe in total transparency and infrastructure verification.
Q: Does HITPOINT™ cause bloating or gas?
A: Most protein-related bloating comes from the lactose and impurities found in standard "cheese-grade" concentrates. Because HITPOINT™ is a high-purity isolate, the excess fats and lactose are filtered out, making it significantly easier to digest even for those with sensitivities.
Q: Why is HITPOINT™ thicker than other proteins?
A: That is the Micellar Casein at work. Casein is a denser, more complex protein that provides a rich, dessert-like texture. This density not only tastes better but significantly increases satiety, helping you feel full longer than watery whey isolates.
Q: When is the best time to use HITPOINT™?
A: HITPOINT™ is designed for 24/7 utility. It is perfect for breakfast, post-workout, before bed, or any time you need protein. It serves as a standalone high-protein meal foundation whenever your physiology requires it.
Q: Can I use HITPOINT™ for high-protein baking?
A: Yes. In fact, HITPOINT™ is a superior choice for baking. While 100% whey often dries out in the oven, the Micellar Casein in our ratio helps retain moisture, making it ideal for protein pancakes, muffins, and oats.
📦 SHIPPING & FULFILLMENT
- Free Shipping: FREE U.S. shipping on all orders $99+.
- Standard Shipping: Orders under $99 can choose between USPS Ground Advantage and USPS Priority Mail at checkout. Shipping rates are calculated based on your order and destination.
- Fulfillment Schedule: Orders are fulfilled Monday through Friday and typically ship the next business day after they are placed. Orders placed over the weekend will ship on Monday.
⚠️ CALIFORNIA WARNING
⚠️ WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov
The Performance Ritual
HITPOINT™ PANCAKE PROTOCOL
Required Components
- ✓ 1/4 Cup Pancake Mix of Choice
- ✓ 1 Scoop HITPOINT™ Vanilla Cake Batter
- ✓ 4oz Milk of Choice
- ✓ 1 Whole Egg
The Method
Combine all components in a bowl and whisk until smooth. Pour onto a preheated griddle and cook until golden brown. Because of the 80:20 Ratio, these pancakes retain significantly more moisture than standard whey-based recipes.
Zero Chalk. Just Legit Cake.
The Performance Ritual
THE HITPOINT™ RECOVERY BOWL
Required Components
- ✓ 1 Scoop HITPOINT™ (Vanilla or Chocolate)
- ✓ 1 Cup Plain Greek Yogurt
- ✓ 1/2 – 1 Cup Blueberries (Fresh or Frozen)
🌙 Sustained Recovery
By combining the Grade "A" Milk Protein Isolate in HITPOINT™ with the slow-digesting proteins in Greek yogurt, you establish an anabolic baseline. This creates a powerful "drip-feed" of amino acids to prevent muscle breakdown for up to 8 hours.
🫐 Antioxidant Shield
Blueberries provide essential polyphenols and antioxidants that help manage exercise-induced oxidative stress, clearing the metabolic path for faster tissue repair.
🥣 Metabolic Satiety
High-volume, nutrient-dense nutrition is the key to successful body recomposition. This protocol provides maximum satiety, helping you stay locked into your nutritional goals without late-night friction.
Customer Reviews
Overall rating: 5.0 / 5 from 104 reviews.
The Hitpoint Ultra Vanilla Cake Batter protein is easily the best-tasting protein powder I’ve ever tried!! Huge shoutout to Derek for the tip—mixing it with Greek yogurt and berries. Absolutely delicious!
PR-Breaker’s Hitpoint Ultra Protein is delicious! I’m so impressed with the clean ingredients and fantastic flavor. I will be drinking these shakes for a very long time! Excellent customer service too!
I love PR-Breaker’s Hitpoint Ultra protein! I’m a huge fan of both the chocolate brownie and the vanilla cake batter! It’s a healthy, delicious way to add a significant amount of protein to my daily macros while keeping the fat intake minimal. Love it!
I like mixing the vanilla cake batter flavor with my nonfat Greek yogurt and some fresh berries. It’s quite a tasty treat! Tastes like cake frosting.
This is my current favorite breakfast. It’s a half scoop (17g) of PR Breaker vanilla protein, 170g of nonfat Greek yogurt, 13g chia seeds, water, 8g sliced almonds, and 70g of frozen berries.
I love the flavors; both chocolate and vanilla are delicious. I also love the textures. They are creamy and smooth with minimal foam, if any. They don’t have that nasty throat coating that a lot of whey proteins can have. They’re highly drinkable and have plenty of protein with minimal calories. I have digestive issues with some high protein products, but not this one. Hope you love it as much as I do!
Best flavor and mix around! Clean ingredients.
Hit Point Protein is my favorite protein powder. I’ve been using it for the last 3-4 years and I just love the flavor, the blend and thickness of it. You can make shakes, smoothies and sludge (protein pudding) with it! It had many great uses. Highly recommend!
Amazing taste!
I love this Protein,, not only does it give me the extra intake of protein but it also is a treat! The chocolate Brownie flavor is outstanding, it makes me feeling like a cheat meal every time I drink it.
Tastes good, is reasonable, quick shipping.
I love this protein. Tastes great even with water. I usually mix with almond milk and blueberries for a phenomenal tasting shake. It actually keeps me full between meals unlike other proteins that have me hungry 2 hours later. Can't wait to start bulking to mix the chocolate protein powder with chocolate milk 💪💪
Both of these proteins are so good! Both blend well with whatever you mix it in and very good taste for it being powder protein.
PR breaker has helped me hit a big PR squat!
The flavor is amazing. I’ve always trusted Derek and his science backed approach to his supplements.
I’ve followed Derek since he was at Scivation. What I always liked about how he approached supplements is the dosage of his products are back by actual scientific evidence.
Love the product
I love this protein. I wasn’t too big of a fan of the chocolate flavour but when I got the vanilla, I immediately ordered two more (while it was on sale lol). With milk it tastes like vanilla ice cream to me. Even my husband liked it and that’s something to say lol
Sooo I’ve been drinking fairlife and premier protein shakes bc I typically don’t like protein powders. I get tired of them pretty fast. BUT I gotta say, hitpoint is pretty freakin good. I’ve yet to try the chocolate brownie but the vanilla cake batter tastes so yummy. I mixed it with vanilla almond milk. No clumps or weird aftertaste. I DID bake with it too; I made blueberry protein bagels, and they turned out soooo good! I’m likely to continue baking with it vs drinking it bc I’m just not a protein powder drinker haha. But overall an 8/10, would get again!
Great flavor! Due to thickness I’d recommended at least 12 oz of liquid to improve ‘mixibility’ but that does help if making high protein treats. My go to before bed to keep me full and minimize any sweet-tooth cravings
Amazing add on to my weekend protein pancakes in the morning. Especially when I’m not certain I’ll have another protein feeding in the next 2-3 hours when I’m out for the day
Highly recommend!
Wish it would clump less in a shaker but regardless the taste is amazing and it works wonders in a blender! Add a little water with your milk and a shaker cup can cut through it. Will order again!
Flavor and results are unmatched. Shipping is fast with a hand written thank you, doesn’t get much better than that. I constantly hand out samples from my orders to the guys at work, switching from their high dollar, terrible tasting GNC sponsored brands.
My favorite post workout meal!!
HITPOINT ULTRA PROTEIN (CLOSED FOR HOLIDAYS, WILL SHIP 1/6/23)
Went with PR-Breaker at recommendation of my coach. My goal was to gain weight, and I ended up putting on 10lbs of muscle in 3 months; plus I always hit my workouts with zing thanks to the pre-workout Materia, and the post-workout whey-brownie pudding is delicious. Very pleased with my experience so far!
The vanilla cake batter is great for shakes, mixed with oatmeal, or just almond milk and ice. The chocolate brownie is great for the shakes and great to mix with just almond milk. I really can't think of another brand I would put ahead of this. It is by far my favorite! I recommend to everyone!
Wonderful product. Tastes like ice cream when blended with ice.
PR Breaker is the best whey protein on the market. Clean. No adverse reactions to the dairy. Tastes nice and makes a great pudding. I probably consume about 50g of my 110g daily protein goal through PR Whey. Have been using it for years to reach new PRs in kettlebell and barbell training while living both in Colorado and Hawaii. Just got the 20kg up in a snatch. Effortless.
I love this protein, honestly I love all of their products!
Best tasting protein I've had! Not too sweet/sugary, not harsh on the stomach. Add oats, peanut butter and banana👍
The vanilla cake batter flavor is absolutely phenomenal it tastes so good its like there's no way this is good for me ! It mixes smooth no clumps and the customer service is second to none!
Favorite vanilla protein of all time!! Tastes just like a vanilla milkshake. Would recommend!!
Solid preworkout. Flavor is great and it goes down smooth. Great pumps. Protein is ok. Good flavor but thick (they warn you though). Will buy again!
I have been a fan of Hitpoint since it came out. It’s been a year round staple for me in and out of contest prep. I have never had any issues with digestion or bloating as I have with other proteins. I love that it’s super versatile in that you can make a shake with it, whip it into a protein pudding and it also cooks well for things like protein pancakes. Lastly the tubs are multi purpose And have nice packaging! See photo
I use milk the majority of the time. However even when I need to use water to mix the protien powder, both the vanilla and chocolate are so much better then any other brand I've tried. Plus it takes like 8 good shakes and it's blended. No clumps just a smooth shake
HITPOINT Protein Powder — Premium Milk Protein Isolate (Casein+Whey)
As it has been for years Hitpoint is one of my staple proteins. Great ingredients and taste as well as perfect mix ability. Derek always comes through.
HITPOINT Protein Powder — Premium Milk Protein Isolate (Casein+Whey)
I am using the chocolate hitIpoint protein powder mixing it with Dr. William Davis fermented dairy and I have never tasted anything so extremely delicious. I look forward to having it every morning. I use approximately 3/4 scoop. I don't consume any wheat, grain or sugar to try to reverse my diabetes. So far after about three weeks my numbers have dropped significantly. It is the first protein powder I have tried and it looks like I made the right decision. Keep up the good work and I look forward to receiving more of this outstanding product.
HITPOINT Protein Powder — Milk Protein Isolate (25g Protein, 80/20 Casein/Whey)
The vanilla cake batter has been my go to for shakes and protein yogurt bowls. Very filling and doesn’t have that fake taste some powders have.